USE THE IMPRESSIONISM STYLE TO SELL A PRODUCT OF TODAY
QUALITY NEVER GOES OUT OF STYLE, Levis
INSPIRATION & RESEARCH
-
I wanted to advertise a product that has stood the test of time.
-
Levis Jeans is a staple in both men’s and women’s wardrobes and reflects their great motto. “Quality Never Goes Out of Style”.
-
The Levis brand was patented in 1873 and trademarked in 1928.
-
As many decades passed Levis fashions have changed along with their brand revisions as well.
-
After much research I stumbled upon an image of Norma Jeane, aka Marilyn Monroe, in Levis Jeans from 1948. I knew I had to use it to reinforce their motto.
-
I recalled my grandmother’s short and sweet words of wisdom, “Everything old comes back new again.” This was just the direction I needed.
MORE INSPIRATION
-
A vintage silhouette of my grandmother.
-
Vincent Van Gogh’s Impressionist style…warm and cool colors paired along with depth of field.
-
A collaged book cover, created in a Graphic Design class at CCRI many years ago.
TOOLS: Adobe Photoshop
FIRST POSTER
-
Overall, it was a great start, but it felt too cluttered when finished.
-
TYPOGRAPHY, LOGO placement(s), and BACKGROUND treatment revisions were in order.
-
I would keep the warm and cool colors like that of the Impressionistic Style
-
Norma Jean is successfully cropped, masked, and placed into position.
COLOR & TYPOGRAPHY: A new look for Norma
-
In Photoshop I chose colors from the original Norma Jeane photograph.
-
The new color scheme and typography gives this poster an all American classic feeling.
-
The juxtaposition of old and new gives my design style a vintage yet modern twist.
-
This is a style I seem to often repeat.