Impressionist Style Poster

USE THE IMPRESSIONISM STYLE TO SELL A PRODUCT OF TODAY

QUALITY NEVER GOES OUT OF STYLE, Levis

black and white image norma jeane or marilyn monroe in Levis jeans red white blue typography selective color advertisement impressionist style

Norma Jeane in Levis, Lagreca, 2014

INSPIRATION & RESEARCH

  • I wanted to advertise a product that has stood the test of time.

  • Levis Jeans is a staple in both men’s and women’s wardrobes and reflects their great motto. “Quality Never Goes Out of Style”.

  • The Levis brand was patented in 1873 and trademarked in 1928.

  • As many decades passed Levis fashions have changed along with their brand revisions as well.

  • After much research I stumbled upon an image of Norma Jeane, aka Marilyn Monroe, in Levis Jeans from 1948.  I knew I had to use it to reinforce their motto.

  • I recalled my grandmother’s short and sweet words of wisdom, “Everything old comes back new again.” This was just the direction I needed.

 MORE INSPIRATION

  • A vintage silhouette of my grandmother.

  • Vincent Van Gogh’s Impressionist style…warm and cool colors paired along with depth of field.

  • A collaged book cover, created in a Graphic Design class at CCRI many years ago.

TOOLS: Adobe Photoshop

photpshop process marilyn monroe norma jean levis

photoshop image Norma Jean marily monroe in Levis Jeans 1940

FIRST POSTER

  • Overall, it was a great start, but it felt too cluttered when finished.

  • TYPOGRAPHY, LOGO placement(s), and BACKGROUND treatment revisions were in order.

  • I would keep the warm and cool colors like that of the Impressionistic Style

  • Norma Jean is successfully cropped, masked, and placed into position.

 

COLOR & TYPOGRAPHY: A new look for Norma

  • In Photoshop I chose colors from the original Norma Jeane photograph.

  • The new color scheme and typography gives this poster an all American classic feeling.

  • The juxtaposition of old and new gives my design style a vintage yet modern twist.

  • This is a style I seem to often repeat.

red blue gray visual color board lighthouse personal use text newsflash bb vintage fonts