CREATING MY BRAND

I wanted to create a brand that represents me as a Designer and Multimedia Artist.

LISA, 2013

INSPIRATION & RESEARCH

GOAL: Simple, Bold, and Modern

Designers like Kate Spade who have a fresh, colorful, simple and modern approach to design.

SKETCHES

I experimented with symmetry, negative and positive space, radial design and composition. Through the processes I realized that I wanted my brand to reflect a sense of ease.

TOOLS Adobe Illustrator

My sketches came to life with a variety of tools (pen tool/geometric shapes) in Adobe Illustrator.
These vector shapes were reflected, rotated and colored to create a plethora of designs. I wanted to create a unique symbol that represented me.

variations of my logo

FIRST BRAND: lisa lagreca design(s)

Deciding on a name and surrounding shape.

SECOND BRAND: lisa

Keeping the Century Gothic font and the symbol (created by combining two Ls). Debating the mustard yellow color.

MOVING FORWARD: lisa

After creating my book in Desktop Publishing, using Adobe InDesign, I was inspired, once again, to change the color of my brand.