CREATING MY BRAND
I wanted to create a brand that represents me as a Designer and Multimedia Artist.
INSPIRATION & RESEARCH
GOAL: Simple, Bold, and Modern
Designers like Kate Spade who have a fresh, colorful, simple and modern approach to design.
I experimented with symmetry, negative and positive space, radial design and composition. Through the processes I realized that I wanted my brand to reflect a sense of ease.
TOOLS Adobe Illustrator
My sketches came to life with a variety of tools (pen tool/geometric shapes) in Adobe Illustrator.
These vector shapes were reflected, rotated and colored to create a plethora of designs. I wanted to create a unique symbol that represented me.
FIRST BRAND: lisa lagreca design(s)
Deciding on a name and surrounding shape.
SECOND BRAND: lisa
Keeping the Century Gothic font and the symbol (created by combining two Ls). Debating the mustard yellow color.
MOVING FORWARD: lisa
After creating my book in Desktop Publishing, using Adobe InDesign, I was inspired, once again, to change the color of my brand.